ContactAtOnce! customer Toyota Sunnyvale has one of the most successful internet departments in the country. In this AIN video Adam Simms shares some statistics and best practices, including the importance of chat in their overall process.

Todd Smith of fellow chat provider Activengage posted a nice article on the DrivingSales.com website yesterday.  From the article:

I was on the phone with a dealer this week and he said he wanted to change the way the dealership handled live chat on the website.  He said he wanted to stop giving out detailed vehicle and other information and curtail the process of getting shoppers’ contact information to continue communication via email and phone.  He said, “We just want to tell them to ‘come on down to the dealership.’

Can you relate?  Dealership website chat, whether from ContactAtOnce! or Activengage, is a powerful tool when used effectively.  Some dealers like the one Todd quotes still have work to do in order to become effective users.  If you follow this blog you already have read about many tips and techniques for effectively using chat to sell more cars…hopefully you are putting them to work!