Cambria Automobiles Holdings Ltd, a UK ContactAtOnce! customer and one the fastest growing dealer groups in the UK, today issued a press release highlighting the business benefits that chat has delivered for them.   It is a very impressive story.  Below is an excerpt, but read the full release here for a great example of what chat can do for a business.

“Cambria has a history of innovative online marketing initiatives”, said Ian Godbold, Head of Group Marketing at Cambria Automobiles Holdings Ltd. “but we could never have anticipated the magnitude of the business benefits derived from adding live chat to our websites including, most notably, increased sales that are the direct result of making our associates more accessible to in-market car shoppers.” 

Cambria has documented results showing that 50% of consumers who initially contact a dealership via chat will ultimately go on to supply their full contact details and visit the dealership.