I remember one of my first years in the car business I met a gentleman named Sheldon.  He was the best car salesman I have ever seen still to this day.  He taught me so much like NEVER make excuses why you should work hard or sell this many.  See it was January and everyone was hanging out dipping to the mall and I was following Sheldon.  I saw his commission check so I wanted what he had.  He was about 40 and I was about 20 or 21 at the time.  Sheldon would sell about 30 or 40 cars a month.  You say wow that’s a lot.  Well it’s more than just a lot because he would take a week to 2 weeks off a month and still did those numbers. 

His advice to me was

1) Know the flow of your store - meaning know if your store is a night store or if you have a day of the week that is heavy traffic.

2) Everyone is a prospect…..EVERYONE - meaning never discount the fact that everyone drives and needs a car or wants a new car.

This applies to what I want to talk about, trust me.

So I can tell you now that majority of your traffic to your site is between 10am and 2pm.  You may also have a peak between 8 to 10pm.  So what does that tell you?  Be at your computer and schedule your appointments around those times.  You are the manager of your time.

Secondly, every chat is an opportunity to earn business.  A lot of Sheldon’s customers came from Service.  So if you are taking chats why not take service chats and give them what they want but let them know you are here for them.  Take every chat and work it to the end.  I even suggest our rollover product because we answer the chats that you don’t get to.  So if you can’t be available during those hours or you can’t give every chat the sufficient time to work it to the end, we can.  (I know…this sounds like a bump to get rollover, but it is just an explanation of my examples above.)